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	<title>ZippyDogs</title>
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	<link>http://www.zippydogs.com</link>
	<description>Fetching Tail Wagging Promotional Products</description>
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		<title>APPAREL, BAGS, CAPS</title>
		<link>http://www.zippydogs.com/apparel-bags-caps/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=apparel-bags-caps</link>
		<comments>http://www.zippydogs.com/apparel-bags-caps/#comments</comments>
		<pubDate>Sat, 13 Apr 2013 19:27:43 +0000</pubDate>
		<dc:creator>Kelli Henderson</dc:creator>
				<category><![CDATA[E-Catalog]]></category>

		<guid isPermaLink="false">http://www.zippydogs.com/?p=1936</guid>
		<description><![CDATA[<p>Apparel, Bags, Caps ZippyDogs has you covered from head to toe with the widest selection of fleece, headwear, jackets, sweatshirts, bags, scarves, beanies and more.</p><p>The post <a href="http://www.zippydogs.com/apparel-bags-caps/">APPAREL, BAGS, CAPS</a> appeared first on <a href="http://www.zippydogs.com">ZippyDogs</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.zoomcatalog.com/catalogs/sanmar-apparel-bags-and-caps-2013" target="_blank"><img class="alignleft size-full wp-image-1937" alt="SanMar" src="http://www.zippydogs.com/wp-content/uploads/2013/04/SanMar.jpg" width="168" height="211" /></a><a href="http://www.zoomcatalog.com/catalogs/sanmar-apparel-bags-and-caps-2013" target="_blank">Apparel, Bags, Caps</a></p>
<p>ZippyDogs has you covered from head to toe with the widest selection of fleece, headwear, jackets, sweatshirts, bags, scarves, beanies and more.</p>
<p>The post <a href="http://www.zippydogs.com/apparel-bags-caps/">APPAREL, BAGS, CAPS</a> appeared first on <a href="http://www.zippydogs.com">ZippyDogs</a>.</p>]]></content:encoded>
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		<item>
		<title>LEEDS</title>
		<link>http://www.zippydogs.com/leeds-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=leeds-2</link>
		<comments>http://www.zippydogs.com/leeds-2/#comments</comments>
		<pubDate>Sat, 13 Apr 2013 19:03:59 +0000</pubDate>
		<dc:creator>Kelli Henderson</dc:creator>
				<category><![CDATA[E-Catalog]]></category>

		<guid isPermaLink="false">http://www.zippydogs.com/?p=1930</guid>
		<description><![CDATA[<p>Leeds &#160; Bags, sportswear, writing instruments, journals, padfolios, iPad holders, electronics, memory, mobile technology and so much more. Working or traveling, indoor or outdoor &#8211; there is a little bit everything here to make life easier!</p><p>The post <a href="http://www.zippydogs.com/leeds-2/">LEEDS</a> appeared first on <a href="http://www.zippydogs.com">ZippyDogs</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.zoomcatalog.com/catalogs/leeds-2013#/1/" target="_blank"><img class="alignleft size-full wp-image-1931" alt="LeedsCover2013" src="http://www.zippydogs.com/wp-content/uploads/2013/04/LeedsCover2013.jpg" width="168" height="211" /></a></p>
<p><a href="http://www.zoomcatalog.com/catalogs/leeds-2013#/1/" target="_blank">Leeds</a></p>
<p>&nbsp;</p>
<p>Bags, sportswear, writing instruments, journals, padfolios, iPad holders, electronics, memory, mobile technology and so much more. Working or traveling, indoor or outdoor &#8211; there is a little bit everything here to make life easier!</p>
<p>The post <a href="http://www.zippydogs.com/leeds-2/">LEEDS</a> appeared first on <a href="http://www.zippydogs.com">ZippyDogs</a>.</p>]]></content:encoded>
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		</item>
		<item>
		<title>LOGOMARK</title>
		<link>http://www.zippydogs.com/logomark-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=logomark-2</link>
		<comments>http://www.zippydogs.com/logomark-2/#comments</comments>
		<pubDate>Sat, 13 Apr 2013 18:55:20 +0000</pubDate>
		<dc:creator>Kelli Henderson</dc:creator>
				<category><![CDATA[E-Catalog]]></category>

		<guid isPermaLink="false">http://www.zippydogs.com/?p=1924</guid>
		<description><![CDATA[<p>Logomark This portfolio has product meant to impress.  This line carries bags, brand name writing instruments, umbrellas, watches, executive gifts and more.</p><p>The post <a href="http://www.zippydogs.com/logomark-2/">LOGOMARK</a> appeared first on <a href="http://www.zippydogs.com">ZippyDogs</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.logomark.com/creativewebs/flipbooks/LogomarkPTF2013/index.html" target="_blank"><img class="alignleft size-full wp-image-1926" alt="LogoMark" src="http://www.zippydogs.com/wp-content/uploads/2013/04/LogoMark2.jpg" width="169" height="204" /></a><a href="http://www.logomark.com/creativewebs/flipbooks/LogomarkPTF2013/index.html" target="_blank">Logomark</a></p>
<p>This portfolio has product meant to impress.  This line carries bags, brand name writing instruments, umbrellas, watches, executive gifts and more.</p>
<p>The post <a href="http://www.zippydogs.com/logomark-2/">LOGOMARK</a> appeared first on <a href="http://www.zippydogs.com">ZippyDogs</a>.</p>]]></content:encoded>
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		</item>
		<item>
		<title>VALUMARK</title>
		<link>http://www.zippydogs.com/valumark/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=valumark</link>
		<comments>http://www.zippydogs.com/valumark/#comments</comments>
		<pubDate>Sat, 13 Apr 2013 18:43:38 +0000</pubDate>
		<dc:creator>Kelli Henderson</dc:creator>
				<category><![CDATA[E-Catalog]]></category>

		<guid isPermaLink="false">http://www.zippydogs.com/?p=1918</guid>
		<description><![CDATA[<p>Valumark This catalog has a lot of everything and helps you stay in your budget! Housewares, bags, pens, drinkware and so much more.</p><p>The post <a href="http://www.zippydogs.com/valumark/">VALUMARK</a> appeared first on <a href="http://www.zippydogs.com">ZippyDogs</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.logomark.com/creativewebs/flipbooks/Valumark2013/index.html" target="_blank"><img class="size-full wp-image-1919 alignleft" alt="ValueMark" src="http://www.zippydogs.com/wp-content/uploads/2013/04/ValueMark.jpg" width="169" height="204" /></a></p>
<p><a href="http://www.logomark.com/creativewebs/flipbooks/Valumark2013/index.html" target="_blank">Valumark</a></p>
<p>This catalog has a lot of everything and helps you stay in your budget! Housewares, bags, pens, drinkware and so much more.</p>
<p>The post <a href="http://www.zippydogs.com/valumark/">VALUMARK</a> appeared first on <a href="http://www.zippydogs.com">ZippyDogs</a>.</p>]]></content:encoded>
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		<item>
		<title>Norwood BritePix</title>
		<link>http://www.zippydogs.com/norwood-britepix-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=norwood-britepix-2</link>
		<comments>http://www.zippydogs.com/norwood-britepix-2/#comments</comments>
		<pubDate>Sat, 13 Apr 2013 18:27:06 +0000</pubDate>
		<dc:creator>Kelli Henderson</dc:creator>
				<category><![CDATA[E-Catalog]]></category>

		<guid isPermaLink="false">http://www.zippydogs.com/?p=1909</guid>
		<description><![CDATA[<p>Norwood &#8211; BritePix BritePix brings your message to life! Full color images &#8211; no problem. BritePix makes complicated four color process easy. Flip through this catalog to see comparisons of a 1 spot color imprint v.s. full color. Contact Kelli with questions. &#160; &#160;</p><p>The post <a href="http://www.zippydogs.com/norwood-britepix-2/">Norwood BritePix</a> appeared first on <a href="http://www.zippydogs.com">ZippyDogs</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.zoomcatalog.com/catalogs/norwood-britepix-2013" target="_blank"><img class="alignleft size-medium wp-image-1907" alt="Norwood - FULL COLOR" src="http://www.zippydogs.com/wp-content/uploads/2013/04/Norwood-FULL-COLOR-300x217.jpg" width="300" height="217" /></a></p>
<p><a href="http://www.zoomcatalog.com/catalogs/norwood-britepix-2013" target="_blank">Norwood &#8211; BritePix </a></p>
<p>BritePix brings your message to life! Full color images &#8211; no problem. BritePix makes complicated four color process easy. Flip through this catalog to see comparisons of a 1 spot color imprint v.s. full color. Contact Kelli with questions.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>The post <a href="http://www.zippydogs.com/norwood-britepix-2/">Norwood BritePix</a> appeared first on <a href="http://www.zippydogs.com">ZippyDogs</a>.</p>]]></content:encoded>
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		</item>
		<item>
		<title>NORWOOD</title>
		<link>http://www.zippydogs.com/norwood/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=norwood</link>
		<comments>http://www.zippydogs.com/norwood/#comments</comments>
		<pubDate>Sat, 13 Apr 2013 18:11:30 +0000</pubDate>
		<dc:creator>Kelli Henderson</dc:creator>
				<category><![CDATA[E-Catalog]]></category>

		<guid isPermaLink="false">http://www.zippydogs.com/?p=1900</guid>
		<description><![CDATA[<p>Norwood Bags, Housewares, Drinkware, Outdoor and Leisure, Health &#38; Safety, Wellness, Travel, Golf and Awards. &#160;</p><p>The post <a href="http://www.zippydogs.com/norwood/">NORWOOD</a> appeared first on <a href="http://www.zippydogs.com">ZippyDogs</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.zoomcatalog.com/catalogs/norwood-2013#/1/" target="_blank"><img class="size-full wp-image-1901 alignleft" alt="norwood" src="http://www.zippydogs.com/wp-content/uploads/2013/04/norwood.jpg" width="168" height="211" /></a><a href="http://www.zoomcatalog.com/catalogs/norwood-2013#/1/" target="_blank">Norwood</a></p>
<p>Bags, Housewares, Drinkware, Outdoor and Leisure, Health &amp; Safety, Wellness, Travel, Golf and Awards.</p>
<p>&nbsp;</p>
<p>The post <a href="http://www.zippydogs.com/norwood/">NORWOOD</a> appeared first on <a href="http://www.zippydogs.com">ZippyDogs</a>.</p>]]></content:encoded>
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		</item>
		<item>
		<title>How Big is a Gig?</title>
		<link>http://www.zippydogs.com/how-big-is-a-gig/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-big-is-a-gig</link>
		<comments>http://www.zippydogs.com/how-big-is-a-gig/#comments</comments>
		<pubDate>Sun, 24 Mar 2013 22:07:47 +0000</pubDate>
		<dc:creator>Kelli Henderson</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.zippydogs.com/?p=1768</guid>
		<description><![CDATA[<p>USB Flash Drives standard memory capacity can range from 128MB, all the way up to 64GB. The most common memory size sold for the promotional industry is 1, 2 and 4 gigabyte. Flash drives, also known as thumb drives come in a variety of shapes and sizes. But how Big is a Gig? What does that mean? [...]</p><p>The post <a href="http://www.zippydogs.com/how-big-is-a-gig/">How Big is a Gig?</a> appeared first on <a href="http://www.zippydogs.com">ZippyDogs</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>USB Flash Drives standard memory capacity can range from 128MB, all the way up to 64GB. The most common memory size sold for the promotional industry is 1, 2 and 4 gigabyte. Flash drives, also known as thumb drives come in a variety of shapes and sizes. But how Big is a Gig? What does that mean? How much do I need?</p>
<p>We think this graphic will help!</p>
<p><a href="http://www.zippydogs.com/wp-content/uploads/2013/03/How-Big-is-a-Gig1.jpg"><img class="alignnone size-full wp-image-1773" alt="How-Big-is-a-Gig" src="http://www.zippydogs.com/wp-content/uploads/2013/03/How-Big-is-a-Gig1.jpg" width="612" height="1013" /></a></p>
<p>&nbsp;</p>
<p>The post <a href="http://www.zippydogs.com/how-big-is-a-gig/">How Big is a Gig?</a> appeared first on <a href="http://www.zippydogs.com">ZippyDogs</a>.</p>]]></content:encoded>
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		<title>Top Dog retrieves smart tips from Tuck School of Business</title>
		<link>http://www.zippydogs.com/top-dog-retrieves-smart-tips-from-tuck-school-of-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-dog-retrieves-smart-tips-from-tuck-school-of-business</link>
		<comments>http://www.zippydogs.com/top-dog-retrieves-smart-tips-from-tuck-school-of-business/#comments</comments>
		<pubDate>Sun, 24 Mar 2013 21:47:02 +0000</pubDate>
		<dc:creator>Kelli Henderson</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.zippydogs.com/?p=1759</guid>
		<description><![CDATA[<p>Last November, our fearless Top Dog Elise Lindborg attended the highly regarded Tuck Executive Education Minority Business Program at Dartmouth College to learn how to take ZippyDogs to a new level of performance and success. What she learned can be applied to your small business, too. All dogs must learn new tricks to stay competitive. It&#8217;s [...]</p><p>The post <a href="http://www.zippydogs.com/top-dog-retrieves-smart-tips-from-tuck-school-of-business/">Top Dog retrieves smart tips from Tuck School of Business</a> appeared first on <a href="http://www.zippydogs.com">ZippyDogs</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>Last November, our fearless Top Dog Elise Lindborg attended the highly regarded Tuck Executive Education Minority Business Program at Dartmouth College to learn how to take ZippyDogs to a new level of performance and success. What she learned can be applied to your small business, too.</p>
<p><img class="alignnone  wp-image-1760" alt="April 2012 Elise-1" src="http://www.zippydogs.com/wp-content/uploads/2013/03/April-2012-Elise-1-300x212.jpg" width="210" height="148" /></p>
<p>All dogs must learn new tricks to stay competitive. It&#8217;s a given that a commitment to continuous improvement is key to growing success. Seems like a no-brainer—but living up to the commitment can be a real challenge. It takes regular monitoring of all aspects of your business, including strategy and implementation, analysis of financial statements, building strategic alliances and leadership skills. Not to mention delivering on the No. 1 strategy for all businesses: focus on the customer.</p>
<p>The week-long program presented the ideal opportunity to check the vital signs of our business, look for ways to improve and acknowledge the things we&#8217;re really good at. Our first &#8220;assessment&#8221; taught us we were all in the same boat: <b></b></p>
<p><b>The 8 most common small business weaknesses</b><b><br />
</b>1. Lack of customer focus<br />
2. Lack of strategic direction<br />
3. Employees not effectively empowered<br />
4. Poor cash flow management<br />
5. Underutilized control systems (budgets, goals, surveys)<i> </i><br />
6. Inefficient processes<br />
7. Organizational structures that are &#8220;silos of inefficiency&#8221;<i> </i><b><br />
</b>8. Putting all eggs in one basket (e.g., 30% revenues from one customer—not good)</p>
<p>&nbsp;</p>
<p><b><em>More nuggets from Tuck</em>:</b></p>
<p><b>Business strategy—serve your customers</b><br />
Evaluate your overall business strategy. Exploit your strengths, and strengthen weaknesses. Above all, be customer-focused. Surprise and delight them! Be prepared to adapt to sudden changes in the market so you can maintain your customer focus throughout. Remember that customer satisfaction is the perception of your service minus their expectations.</p>
<p><b>Operations—avoid organizational charts that are &#8216;silos of inefficiency&#8217;<br />
</b>Make sure your systems are built to achieve your strategy, that is, to benefit your customers. Identify the tasks that others can do better or more cost-effectively and outsource; moving part of a project off your desk frees you to do what you do best.</p>
<p><b>Money—cash is king!</b><br />
Know what your cash flow is up to at all times. Analyze your balance sheets and income statements. Just do it.</p>
<p><b>Marketing—finding and keeping customers</b><br />
Conduct customer surveys to learn how you are doing and what customers expect from your company. On the flip side, audit your customer list to develop a profile of customers you like and who fit well with your company. That will give you a clearer picture of where to focus your marketing efforts.</p>
<p><b>Communications—inspire your customers and your team<br />
</b>Empower employees to deliver on your strategy; make sure they are trained to address customer priorities. Likewise, work toward getting customers to do more or communicate clearly. It can be a matter of asking the right questions, as well as telling them what you need to serve them best. Call it client school, but only to yourselves. WOOF!<b></b></p>
<p>A great, big WOOF! goes out to the National Gay &amp; Lesbian Chamber of Commerce (NGLCC) for providing Elise with a full scholarship to the Tuck Executive Education Minority Business Program at Dartmouth College. Learn more about<a href="http://www.nglcc.org/" target="_blank"> <span style="text-decoration: underline;">NGLCC</span>.</a></p>
<p>The post <a href="http://www.zippydogs.com/top-dog-retrieves-smart-tips-from-tuck-school-of-business/">Top Dog retrieves smart tips from Tuck School of Business</a> appeared first on <a href="http://www.zippydogs.com">ZippyDogs</a>.</p>]]></content:encoded>
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		<title>EMPLOYEE OF THE MONTH &#8211; APRIL 2013</title>
		<link>http://www.zippydogs.com/employee-of-the-month-april-2013/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=employee-of-the-month-april-2013</link>
		<comments>http://www.zippydogs.com/employee-of-the-month-april-2013/#comments</comments>
		<pubDate>Sun, 24 Mar 2013 21:23:43 +0000</pubDate>
		<dc:creator>Kelli Henderson</dc:creator>
				<category><![CDATA[Employee of the Month]]></category>

		<guid isPermaLink="false">http://www.zippydogs.com/?p=1746</guid>
		<description><![CDATA[<p>Top Dog Elise Lindborg crushed the competition for the bid to be crowned the 2012 Sales Person of the Year at ZippyDogs! It was a long three year dry spell for Elise as Chili Dog Kelli Henderson dominated sales in 2009, 2010 and 2011. ZippyDogs bookkeeper Stephanie Moore was overheard saying, “Well, 2012 turned out [...]</p><p>The post <a href="http://www.zippydogs.com/employee-of-the-month-april-2013/">EMPLOYEE OF THE MONTH &#8211; APRIL 2013</a> appeared first on <a href="http://www.zippydogs.com">ZippyDogs</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.zippydogs.com/wp-content/uploads/2013/03/Elise-EOM-March-2013.jpg"><img class="alignnone  wp-image-1749" alt="Elise-EOM-March-2013" src="http://www.zippydogs.com/wp-content/uploads/2013/03/Elise-EOM-March-2013-941x1024.jpg" width="452" height="491" /></a></p>
<p>Top Dog Elise Lindborg crushed the competition for the bid to be crowned the 2012 Sales Person of the Year at ZippyDogs! It was a long three year dry spell for Elise as Chili Dog Kelli Henderson dominated sales in 2009, 2010 and 2011.</p>
<p><a href="http://www.zippydogs.com/wp-content/uploads/2013/03/Elise-EOM-Closeup-Trophy-March-2013.jpg"><img class="alignnone size-medium wp-image-1748" alt="Elise-EOM-Closeup-Trophy-March-2013" src="http://www.zippydogs.com/wp-content/uploads/2013/03/Elise-EOM-Closeup-Trophy-March-2013-225x300.jpg" width="225" height="300" /></a></p>
<p>ZippyDogs bookkeeper Stephanie Moore was overheard saying, “Well, 2012 turned out that it wasn’t really a competition as Elise pretty much kicked Kelli’s ass”. When asked what the secret to her success was Elise stated “It’s skill – it is simply skill”.</p>
<p><a href="http://www.zippydogs.com/wp-content/uploads/2013/03/Elise-EOM-Closeup-March-2013.jpg"><img class="alignnone size-medium wp-image-1747" alt="Elise-EOM-Closeup-March-2013" src="http://www.zippydogs.com/wp-content/uploads/2013/03/Elise-EOM-Closeup-March-2013-300x296.jpg" width="300" height="296" /></a></p>
<p>Congratulations Elise! ZippyDogs salesperson of the year 2012! WOOF!</p>
<p>The post <a href="http://www.zippydogs.com/employee-of-the-month-april-2013/">EMPLOYEE OF THE MONTH &#8211; APRIL 2013</a> appeared first on <a href="http://www.zippydogs.com">ZippyDogs</a>.</p>]]></content:encoded>
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		<title>Dog of the Month &#8211; April 2013</title>
		<link>http://www.zippydogs.com/dog-of-the-month-april-2013/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=dog-of-the-month-april-2013</link>
		<comments>http://www.zippydogs.com/dog-of-the-month-april-2013/#comments</comments>
		<pubDate>Sun, 24 Mar 2013 21:13:39 +0000</pubDate>
		<dc:creator>Kelli Henderson</dc:creator>
				<category><![CDATA[Dog of the Month]]></category>

		<guid isPermaLink="false">http://www.zippydogs.com/?p=1726</guid>
		<description><![CDATA[<p>My name is Teddy and I am a very happy 9 year old Bichon/Yorkie mix.  I rescued my human when I was just 1 year old.  I&#8217;ll never forget the first time I saw him.  He was wet and hungry and needed a friend.  In fact, he was pitiful looking and I just knew I [...]</p><p>The post <a href="http://www.zippydogs.com/dog-of-the-month-april-2013/">Dog of the Month &#8211; April 2013</a> appeared first on <a href="http://www.zippydogs.com">ZippyDogs</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.zippydogs.com/wp-content/uploads/2013/03/IMG01771-20120630-1014.jpg"><img class="alignnone size-medium wp-image-1727" alt="IMG01771-20120630-1014" src="http://www.zippydogs.com/wp-content/uploads/2013/03/IMG01771-20120630-1014-300x225.jpg" width="300" height="225" /></a></p>
<p><strong>My name is Teddy</strong> and I am a very happy 9 year old Bichon/Yorkie mix.  I rescued my human when I was just 1 year old.  I&#8217;ll never forget the first time I saw him.  He was wet and hungry and needed a friend.  In fact, he was pitiful looking and I just knew I had to have him.</p>
<p><a href="http://www.zippydogs.com/wp-content/uploads/2013/03/IMG00045-20100721-1808.jpg"><img class="alignnone size-medium wp-image-1730" alt="IMG00045-20100721-1808" src="http://www.zippydogs.com/wp-content/uploads/2013/03/IMG00045-20100721-1808-300x225.jpg" width="300" height="225" /></a><br />
It&#8217;s a pretty even tie between me and my human for who gets more irrationally excited about food. In fact, we no longer go for walks. We go for HUNTS! I so much enjoy the fact that people throw food out their windows while driving. Chicken legs, BBQ ribs, tacos: I call them TREATS!</p>
<p><a href="http://www.zippydogs.com/wp-content/uploads/2013/03/Ted.jpg"><img class="alignnone size-medium wp-image-1731" alt="Ted" src="http://www.zippydogs.com/wp-content/uploads/2013/03/Ted-300x300.jpg" width="300" height="300" /></a></p>
<p>Teddy wrote his own bio – did we mention he is very smart too?</p>
<p>The post <a href="http://www.zippydogs.com/dog-of-the-month-april-2013/">Dog of the Month &#8211; April 2013</a> appeared first on <a href="http://www.zippydogs.com">ZippyDogs</a>.</p>]]></content:encoded>
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